I have been doing a lot of work on a few sites to help get more pages indexed by search engines and making sure that those search engines rank the pages with the keywords that I want.
Now we all know that the first tactic is to make sure that the words used in the link are the main things that search engines look at.
not only will your site rank better for your name, you wont get getting rankings for ‘click’ and ‘here’. There is another tweek that you can do to increase the probability of a search engine getting it right when they read your link. It has not been entirely proven but it does increase the usability of your site so it can’t hurt. You can use the title attribute on the link tag. The title attribute is the equivalent of the alt tag on images.
if you mouse over the link, you will get a nice little hover text.
Not much, but every little bit helps.